How might spotify’s data be used to create novel and interactive user experiences? 

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Spotify owns and stores huge amounts of data, in order to serve its users tailored content through its algorithms. But upon closer inspection, these offers leave something to be desired. 

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The brief for this project was using data as a design material. I learned about examining the technological underbelly of apps, in order to learn more about limitations and possibilities for new user experiences. 

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My delivery consisted of 4 prototypes, exploring how Spotify’s algorithmic features could be more interactive. 

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